B.C. launches $2 million agriculture campaign to encourage buyers to shop local
The provincial government is encouraging people to shop locally by reviving the marketing campaign.
The agriculture ministry is hoping to boost interest in B.C. agriculture both here and abroad by re-opening a program previously popular with B.C. growers and producers that was cancelled in the early 2000s. The program will provide $2 million a year for three years to B.C. growers and farmers to help them market their products.
Lana Popham, minister of agriculture, announced the program at the Moss Street Market in Victoria on Saturday. “The goal is to connect more British Columbians and visitors with the great food and drinks made right here in B.C.,” Popham said in a press release. “When people are making their shopping decisions, we want them to reach for B.C. products.”
The revived Buy BC Partnership Program gives cost-shared funding to agriculture and seafood producers. Those working at agricultural fairs and markets will also be able to apply for funding. Wylie Bystedt, president of the B.C. Association of Farmers’ Markets, said he was glad to announce further support for B.C. farmers and growers.
“More and more British Columbians are seeking out unique, local, in-season foods, and the Buy BC Partnership Program will make it easier to choose these foods, which is an integral part of ensuring a thriving local food sector in B.C,” he said.
Buy BC Partnership Program will be administered by the Investment Agriculture Foundation of British Columbia with support from the Ministry of Agriculture.